Thank you to everyone who took our Email Communications Survey last month!
We had 132 respondents, which gives us a great amount of feedback to work with. If you’re data nerds like us, check out the results below!
Overall, how satisfied are you with our email communications?
- Very satisfied: 79%
- Somewhat satisfied: 12%
- Neither satisfied no dissatisfied: 9%
Which of the following topic(s) are of interest to you?
- Environment and wildlife: 21%
- History and culture: 20%
- Park programs and experiences: 16%
- Park projects: 15%
- Behind the scenes in our parks: 14%
- Behind the scenes of Outer Banks Forever: 12%
- No preference: 1%
- Other: 1%
Which types of content are most valuable to you?
- Stories from our parks: 33%
- Project or program announcements/updates: 29%
- Event invitations: 20%
- Volunteer opportunity announcements: 10%
- Donor and supporter stories: 7%
- Other: 1%
How well do our email communications reflect our mission to protect and enhance our three Outer Banks national parks?
- Very well: 66%
- Well: 25%
- Not sure: 8%
- Not well: 1%
How engaging do you find our email communications?
- Very engaging: 67%
- Somewhat engaging: 26%
- Not sure: 7%
- Unengaging: 1%
I think Outer Banks Forever sends…
- Just the right amount of emails: 93%
- Not enough emails: 5%
- Too many emails: 2%
How often do you reread our emails?
- Often: 45%
- Sometimes: 36%
- Rarely: 17%
- Never: 2%
How often do you forward our emails to someone you know?
- Sometimes: 39%
- Rarely: 37%
- Never: 17%
- Often: 6%
How likely are you to recommend our organization and email communications to someone you know?
- Likely: 48%
- Very likely: 31%
- Unsure: 18%
- Unlikely: 3%
How did you hear about us?
- Outer Banks national park visit (27%)
- Email (15%)
- Social media (15%)
- News article (12%)
- Someone I know (11%)
- Google or other search engine (7%)
- Other (7%)
- Outer Banks local business (5%)
We love learning why our three Outer Banks national parks matter to you! If you have a story you’d like to share, you can email Rachael Graf, Communications & Grants Coordinator, at: rachaelgraf@obxforever.org.